IDC’s B2B Marketing Overhaul: From Function to Force with Strategy, Speed & Scale
Case Studies IDC’s B2B Marketing Overhaul: From Function to Force with Strategy, Speed & Scale Built & led global marketing for a $1.2B IT group by launching it as a structured, revenue-driving marketing function. Bridged gaps between sales and marketing using GenAI and MarTech integrations, transforming lead flow and funnel…




