For any business / marketer who is embarking on a digital journey, it is judicious to know your target group, socio economic classification, your TG’s disposition towards the use of social media applications, OTT apps, payment gateways, merchant wallets, other web interface, mailing preferences alongside the use of smart and feature phones.
It is also important to know your existing Digital footprint as well as that of your competitor for selection of digital media and execution bandwidth, required to grow your online presence.
For a relevant digital footprint, brand innovation and imagery will only get built with the right selection of digital media, campaign frequency, campaign reach and budgetary allocations.
We also specialize in building your brand reputation and its maintenance from frivolous elements and brands with mala fide intent.
Summarily, our DIGITAL TRANSFORMATION PORTFOLIO is as under
- Client portfolio and need gap assessment (Product, services, Brand related)
- Client SWOT analysis versus competition
- Client TG analysis and TG’s digital disposition
- Secondary research and insights related to Digital landscape
- Evaluation of existing Client digital footprint presence
- Evaluating Client’s Digital proposition – Imagery, innovation and segmentation
- Digital recruitment
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